SANDRA PLOY

I’m a California native that has spent the last 20+ years living in Milwaukee. I’m silly, sassy, excitable, loving, sarcastic, inspired, caring, tough, sensitive and generally, a little wacky. All of those attributes are what gives me the power to pull together abstract ideas into creative solutions. My hat rack runneth over. 

I always approach a challenge with the goal to “find the glitter” in the most unsuspecting of places. Once I get my mind set on something...LOOK OUT! I believe PASSION is as important as FUNCTION. A job worth doing has the combination of the two.

WORK HARD

Find the Glitter Creative Solutions

06.10-present design & creative consulting 

  • Design and branding for the Hospitality Industry; from inception to launch to daily marketing

  • Music booking, PR, marketing and management

  • Clients include: Tommy Odetto, Hospitality Democracy, Sidework Hospitality, Miller Park, Fiserv Forum, Hudson Business Lounge and more.

Verlo Mattress, a Marcus Family Company

04.12-07.17 Art Director / Creative Strategist

  • Spearheaded total re-branding effort, including; iconography, interior and exterior design and way-finding, customer experience, website design and brand standards. 

  • Directed marketing creative for 24 corporate and franchise retail stores. 

  • Supervised graphic designer, writer and project manager. 

  • Directed and set-styled in-studio and on-site still, product and video.

  • Coordinate model acquisition and selection

  • Produced design prototypes for all product print, digital and website needs.

Communications Logistics, Inc

12.10-02.12 Art Director / Set Stylist 

  • Prop acquisition and set-styling for 10 catalog clients

  • Design and layout of hobby, industrial and collectible catalogs

Readers Digest

07.02-06.10 Sr. Art Director 

  • Design and Photography management and art direction; including location shoots, prop acquisition, design two bi-monthly magazines, special issues and cookbooks

  • Key committee member for brand transition from print to web

  • Management, acquisition and training of graphic designers

  • First AD to design more than one magazine simultaneously

John Michael Kohler Arts Center

2.00-07.02 Graphic Designer

  • Design and Photo direction for gallery collateral, collectible publications and venue way-finding

  • Work with artists (fine art and musical) to establish collateral for their incoming events

  • Event marketing and promotion; including major arts festival and dozens of community events throughout the year

  • Donor solicitation for in-kind printing and production


If you would like a discuss employment, please let me know by dropping me a note via this form below. I prefer to keep contact info of my references private but will gladly share them with interested parties.

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MAD SKILLS

  • Adobe Creative Suite

  • Branding

  • Celebrity Wrangling

  • Cooking

  • HubSpot

  • iMovie

  • Instagram

  • Law&Order:SVU

  • Live Music

  • Media Coverage

  • MS Office

  • Music Booking

  • Photo Direction

  • Print Buying

  • Project Mgmt.

  • Public Relations

  • Publishing

  • Retail Interior/Exterior

  • Set Styling

  • Shopify

  • Social Platforms

  • Squarespace & Wordpress

  • Staffing & Mentoring

  • Vendor & Volunteer Mgmt.

  • Website & App Creative

GOOD STUFF

  • 100 Coolest Milwaukeeans  onmilwaukee.com (2010) 

  • Apple Store | event  moderator

  • Iron Cupcake Challenges, Founder/More than 30K raised for local organizations

  • Organizer of successful $14,000 Crowd Fund

  • Ruthie’s Kennel Club Board Member

SCHOOL DAYS

SAN DIEGO STATE UNIVERSITY 

BACHELOR OF ARTS

  • Graphic Design

ROYAL COLLEGE OF ART/LONDON

SEMESTER ABROAD

  • Graphic Design

SADDLEBACK COLLEGE

ASSOCIATE OF ARTS

  • Graphic Design